Ancor Capital Partners is pleased to announce the acquisition of Fresh Food Concepts, Inc. (“FFC”). The Company provides healthy, fresh, all-natural foods for fast-growing segments of the refrigerated products market across a wide range of channels. FFC dominates its product categories with multiple retailers in the western United States, and the Company has achieved nationwide distribution through supercenter channels and wholesale club outlets.
Mike Evans, Ancor Managing Director, said, “FFC has developed a portfolio of leading brands that represents freshness, health, great taste, and authenticity of flavor. FFC’s national presence is primarily a result of the superior distribution model of the nontraditional retailers. We are excited to partner with such a strong management team to allow the Company to expand the business and realize the full potential of this attractive product category.”
Fresh Food Concepts markets its products under several brands. The Rojo’s brand encompasses innovative salsas and dips, and is the top national label of fresh salsa. The Fresh Food Concepts brand covers a diverse, extendable line of products with mainstream appeal to consumers in the refrigerated and better-for-you space. FFC’s San Francisco brand covers a line of seafood salads and has been on the market since 1987.
Bob D’Ornellas, Fresh Food Concepts President, said, “FFC’s management team sees a great fit with our new partners, as this transaction allows us to realize the full potential of the growth plan for the Company.”